New research shows that despite the serious economic recession, consumers in the United States are still purchasing green products.
A study conducted by Green Seal and EnviroMedia Social Marketing shows that four out of five consumers are buying green products even though the economy has nose-dived. 50% of those surveyed stated they were buying just as many green products as before, while 19% said they were purchasing more green products than before. Only 14% said they were buying less green products than before.
However, the study also showed that most consumers do not know how to tell if the green product they are buying is really "green". Only 24% verified the claims on the packaging.
Green Seal CEO, Arthur Weissman says, "this increased consumer demand sends a signal to manufacturers to produce products taht are truly green."
Read the full story at Sustainable Minds: Recession or not, consumers still buying green
Nathanael Baker is the Managing Editor of EnergyBoom. He has researched and reported on the issues of renewable energy, sustainability, and climate change for over two years. He has provided research to the New York Times and The Economist, as well as being published on different media outlets including, The Energy Collective.
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