IBM Poll: Conflicting Information Stifling Public's Adoption of a 'Sustainable Lifestyle'
A recent study conducted by IBM (NYSE:IBM) has shown that consumers in Britain are overwhelmed by conflicting information regarding sustainable living, and as a result are somewhat trepidacious about adopting clean and sustainable technologies.
According to IBM's online poll, which surveyed 2,000 adults, 47% said information on sustainable living is conflicting, while 12% said the information was consistent and understandable. Meanwhile, 7% explained they are still unsure what "sustainable living" means.
Additionally, the survey revealed that British businesses can improve their communication regarding corporate sustainability and sustainability policies. 50% of the poll's respondents labeled companies' public information about their sustainability practices as "bad" or "very bad."
Colin Shearer, a Worldwide Industry Solutions Leader for IBM, said, "It's clear most people understand what sustainable living is in principle but the amount of conflicting information is making it difficult to implement practical lifestyle changes."
Read the full story at IBM: IBM Survey Reveals Consumers are Confused about Sustainable Living due to Information Overload
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